While studying in London, I got the opportunity to work at a search engine marketing company, Perfect Storm Media. The one of a kind service that the owner Tom offered his customers was extremely elaborate and was often hard to communicate to people who were not familiar with both google analytics and search engine optimization. He emphasized to me the importance of "The Elevator Pitch". It is the idea that it is important to be able to communicate yourself to people both quickly and accurately (in enough time to take a short elevator ride with someone). Having an elevator pitch is quite handy in case you run into someone who you really could have a networking relationship with. Whether it be your business in a few years or even attending a networking night in the near future to land your first job it is important to communicate!
Here is a link to a website that explains how to create a one minute elevator pitch. It is brought to you by the Harvard Business School!
http://www.alumni.hbs.edu/careers/pitch/
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