It is truly incredible the passion that smart phone users have when talking about their phones. This is especially true for iPhone users. Smart phones have not only made cell phone an extremely functional tool, but also have given its consumers an emotional connection to their product. Often I hear friends excitedly explaining new apps or even talking about apps they need.
This new and improved technology has been a blessing to businesses around the globe. They have utilized application technology and have been able to engage consumers on a much personal level, while increasing profits. A perfect example of this utilization is the Pizza Hut app for the iPhone.
Pizza Hut is an American chain restaurant that has become an international gold mine. The company has expanded their business to now offer their hungry consumers wings, pasta, and breadsticks along side their pizza. The company has an astounding 34,000 restaurants in about 100 countries around the world. It is no surprise that this global franchise adopted an iPhone app to reach the millions of consumers that they had. The iPhone app they created engages customers on a much more personal level then any other online pizza delivery service.
Purchasers of the application are able to order their food in an exciting way. When ordering pizza, customers visually see the pizza they are making and are able to drag toppings and adjust the crust and size with a simple touch of the finger. For those customers who get carried away and add too many topping, the pizza explodes and they are told to try again. The personal creation does not end there either! When ordering wings, users fill up a bowl of wings and pour the sauce on themselves. For the new “Tuscani Pasta”, a Italian waiter appears on the minuscule iPhone screen and takes your order. Once completed, consumers can review their personal orders and place delivery at the moment. Orders completed through the online app receive a 20 percent discount in order to encourage consumers to engage themselves in the Pizza Hut iPhone experience. The fun does not end their either. To keep customer busy while waiting for the arrival, Pizza Hat has created an interactive game: Pizza Racer. Players become delivery drivers themselves and are forced to drive through treacherous streets, avoiding obstacles in order to bring consumers their pizzas. The app also tells its users about new promotions and food that they are developing.
The idea behind it is that is both functional, interactive, innovative, and entertaining. For this blogger, that is the key to a successful smart phone app. The target market for the application is pretty much identical to the target market of the iPhone. This person is a tech-savy 18-34 and predominately male. I feel that this is a perfect fit for the target market. They want something they can use that is also entertaining. These pizza lovers will have no complaints after using the app. Not only did this become a lucrative application, it also was praised for its innovation and functionality in the application world.
Great description of how this app works. Sounds like it's quite interactive and fun. Too bad it's Pizza Hut pizza! I enjoyed the video clip and was impressed by the sales stat you researched. This shows you the power of the mobile platform for marketing. Nice work, Amanda.
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